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Subaru’s Dog Campaign Strikes Again

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Due to the fact that seven out of ten Subaru owners have a pet, and almost half of them have a dog, it was inevitable for “Dog tested. Dog approved.” campaign to be back. This project was born four years ago, in Subaru’s partnership with ASPCA, the leading animal welfare organization in the North America, with an idea to point out the bond between love Subaru owners have for their vehicles, and love they cultivate for their dogs.

This year’s campaign, created by Carmichael Lynch, debuted during Animal Planet’s Puppy Bowl on Super Bowl Sunday. Also, when players took the field, Subaru owners and their four legged friends hit the streets for the second annual Subaru Game Day Dog Walk event.

“The Dog Tested spots have always been about highlighting funny and interesting car situations by using dogs instead of people. This year we continue that theme with a focus on the lifestyle of Subaru owners starring an amazing pack of dogs”, said Alan Bethke, director of marketing communication in Subaru of America.

The Subaru Game Day Dog Walk is a natural extension of our brand’s active culture and further allows dogs to be our owners’ social lifestyle partners”

added Bethke, emphasizing that last year 88.000 dog owners took the pledge on Facebook when it comes to this event.

And those are not the only news related to this company which definitely made some efforts to remove the traces of cat’s paws from this February. In collaboration with MapMyFITNESS, Subaru launched the MapMyDOGWALK app for iPhone which provides dog owners to track and store their daily walking routes in an online database, as well as an access to millions of routes across the globe, dog event listing, fitness calculators, and a dynamic social network of healthy and active individuals and their four legged friends.

At the end, all I’m left to say is woof woof!


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